CorelDRAW AI Marketing Video

Project overview

As a freelance Motion Designer, I created an AI-focused marketing video for CorelDRAW Graphics Suite, showcasing how its AI tools can be used as part of real-world design workflows.

The video demonstrates generating images from prompts and existing artwork, remixing images, and removing backgrounds with AI. The workflows included turning a sketch into a finished logo, applying that logo to product mockups, and using reference images and detailed prompts to generate new mockup imagery.

Process & Approach

I worked alongside a Creative Director to develop the concept and storyboard based on the AI features Corel wanted to highlight. Together, we developed different scenarios and workflows, adjusting them throughout the project based on feedback from Corel.

All AI-generated artwork shown in the video was created by the Creative Director and myself using Corel's AI tools. A large part of my process involved experimenting with detailed prompts to get specific results and preserve important details from reference imagery. The prompts shown on screen were shortened for the video, while the actual generation process often involved much more detailed instructions and experimentation.

As the sole Motion Designer, I was responsible for the full animation and production. The software interactions were recreated using vector and image assets rather than screen recordings, allowing each AI workflow and UI interaction to be animated specifically for the video.

Technical Details

• Tools: After Effects, Illustrator, CorelDRAW, Corel PHOTO-PAINT

• Role: Motion Designer

Results & Impact

The final video was used across Corel's 2026 CorelDRAW Graphics Suite marketing campaign, including the CorelDRAW website and product pages, YouTube, social media, and paid advertising.