Accora Village Short-Term Leasing Campaign Video
Project overview
As part of a larger short-term leasing campaign for Accora Village, I created a 38-second promotional video designed to show what it feels like to live in the community.
The video combines live-action footage, photography, and motion graphics to showcase residents enjoying the community and its amenities, along with a look inside some of the available apartments. The video carries the campaign's “Short-term stays” concept into motion, positioning Accora Village as a comfortable, welcoming option for temporary stays.
Process & Approach
Using the visual direction and messaging developed for the larger campaign, I created the storyboard and developed the video from concept through final production.
I worked with a combination of client-provided photography and footage alongside carefully selected stock footage to build a cohesive story around life at Accora Village. I handled the full edit and motion design, including footage selection, pacing, typography, transitions, campaign messaging, and graphic elements.
The final video was designed to feel warm and inviting while staying consistent with the visual identity of the larger campaign.
Technical Details
Tools: After Effects, Photoshop
Role: Graphic & Motion Designer
Deliverables: 1920×1080, 1080×1080, and 864x1080 versions