CorelDRAW Go Launch Campaign
Project overview
While working with Blackiron Agency, I had the opportunity to design and animate the launch video for Corel’s new online design platform, CorelDRAWGo. The product was created to make design accessible to anyone. From social posts and greeting cards to posters, t-shirts, and shop signage, it has more flexibility than traditional template-only tools.
I developed a bright, eye-catching motion graphic style that emphasized ease of use and showcased the variety of ways the platform could be applied. In addition to the full launch video, I also created short animations highlighting key product features for use across Corel’s campaign.
The videos played a central role in the product’s launch, and the main video received over 2.8 million views.
Process & Approach
I collaborated closely with Corel’s marketing team, alongside Blackiron’s internal marketing leads, to shape the project brief. Together, we aligned on tone, look and feel, brand guidelines, and the key features that needed to be highlighted in the videos.
We worked within Corel’s brand guidelines and reference assets, but I had creative freedom to interpret how those assets came to life in the storyboard and motion design. The final visuals combined both adapted brand elements and custom artwork, creating a style that felt fresh, fun, and true to the product.
As the sole motion designer, I was responsible for all animation and production. My Creative Director and I worked together on concept development and storyboarding. I handled the full build of the launch video and supporting feature animations.
Technical Details
Tools: After Effects, Illustrator, CorelDRAWGo
Role: Motion Designer
Turnaround: 2 weeks for the full launch video, 1 week for the short feature animations
Results & Impact
The videos were featured across Corel’s launch campaign, appearing on the CorelDRAWGo website, YouTube, and in paid advertising. The main launch video alone garnered over 2.8 million views, helping Corel position the product as an easy and flexible design tool for everyday creators.