My Creative Process
Design is more than making things look good—it’s about solving problems, telling stories, and creating work that connects with people. Every project has its own rhythm, but my process usually follows these steps:
1. Research & Understanding
Before opening any design software, I dive into the client’s world. I learn their story, mission, and audience, and review competitors to understand the landscape. This helps me uncover opportunities and define what success looks like. A kickoff meeting ensures we’re aligned from the start.
2. Ideas, Brainstorming & Proposal
With insights in hand, I explore directions through scriptwriting, sketching, and visual concepts. Collaborating with my team, I shape these ideas into a proposal. Once approved, we finalize the scope and expectations through a creative brief.
3. Inspiration & Visual Direction
This stage blends play and strategy:
Preparation: I gather references, trends, and inspiration into moodboards and sketches.
Incubation: I step back and let ideas breathe.
Illumination: The “aha” moment usually comes after that pause.
Evaluation: I check concepts against the brief and refine.
Verification: With direction clear, I move confidently into design.
4. Design & Production
Here’s where everything takes shape. Depending on the project, this could include:
Style frames and storyboards
Voiceover, music, and sound design
Illustration and animation
Wireframes, layouts, or print design
Footage and image editing
Style Frame examples for a motion graphic/animation video project
Storyboards
5. Approvals & Deliverables
I present initial designs to the client and collaborate on refinements within the agreed budget, scope, and timeline. If unexpected changes arise, we revisit the contract to adjust accordingly. Once the final design is approved, I deliver all assets along with the final invoice, marking the successful realization of the client’s vision.
6. Reflection & Growth
After delivery, I take time to evaluate the process. What worked, what could improve, and carry those lessons into the next project. Each experience helps me refine my craft and expand my creative toolkit.